AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps on iOS in the UK: Q1 2025
Explore the performance trends of the top five consumer finance apps on iOS in the UK during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top consumer finance applications on iOS in the United Kingdom demonstrated varied performance trends. Here’s a closer look at their weekly downloads, revenue, and active users.
Budget Planner l Snoop Money showed a fluctuating trend in weekly revenue, peaking at approximately $15K in early January and closing the quarter at around $14.8K. Downloads started strong with 15.9K in the first week, stabilizing to about 5.6K by the end of March. Active users varied, starting at 171K and ending at 171.4K.
Splitwise experienced a growth in revenue, reaching a high of $12.6K in mid-March. Downloads increased steadily, peaking at 9.7K in the same period. Active users saw a boost from 350K to 370K over the quarter.
Emma - Budget Planner Tracker had a consistent revenue flow, with a notable increase to $3.8K at the end of March. Downloads also saw a spike, starting at 10.4K and reaching 17.2K. Active users increased from 146.7K to 174.1K.
YNAB maintained a stable revenue pattern, with a peak of $5.2K in late January. Downloads were modest, ranging from 1.3K to 0.6K. Active users remained around 15K throughout the quarter.
Finally, Moneyhub: Smart Budget Planner showed a gradual rise in revenue, ending at $2.3K. Downloads decreased from 918 to 343, while active users fluctuated, closing at around 9.6K.
These insights, sourced from Sensor Tower, reveal diverse trends across the leading finance apps in the UK for Q1 2025. For more detailed analytics, visit Sensor Tower.
